Notes From Stephanie
If you ask Lisa Eckerle, she’d rather show you the gorgeous baskets that will help you organize your kid’s toys with ease than spend one minute thinking about what clothes to buy for herself.
The Designer Organizer is a luxury home organizing firm that Lisa founded, and photos of her chicly organized pantries and organizing tips have been featured in Architectural Digest and on the Container Store IG feed.
So when it was time for a new brand photo shoot, she sent a “HELP ME!” text. 🚩
The first question I ask a client when we’re designing her wardrobe for a brand photo shoot is, “What do you want people to know about you when they look at your picture?”
That you’re competent? That you’re smart and savvy? That you’re funny and kind? Or that you’re a no-nonsense badass?
Your clothes and accessories are the first communicators of your message before anyone reads a word of text on your website.
Over 45 days, we analyzed Lisa’s color, body shape, and style personality to establish a vision for her personal image. We wanted Lisa’s pictures to evoke the luxury and designer point of view that many of her clients expect. So, we shopped for tops in luxe neutral tones from her ideal color palette (Soft Autumn!), paired them with fitted denim, and added loads of accessories to keep her look casual yet sophisticated. Lisa leads with fun and we didn’t want to lose that aspect of her personality.
Your website photos directly impact your income because they’re the first visual impression a potential client sees. Showing up with your look on point is not just a “nice to have”; it is critical to building credibility and trust in your services.
If you’re feeling anxious about your next headshot or brand photo shoot, set up a Free Style Chat, and let’s talk about what you need!
